ByCycle
Rebranded TSP to emphasize the human side of IT, creating a warm, approachable identity designed to resonate with the startup community, allowing for playfulness and flexibilty.
Tech Superpowers had gone through a couple of rebrands in its 30+ years. Originally, the 17-year-old founder had called it ‘Tech Superpowers’, in the early 2000s, this was deemed too frivolous and was changed to the abbreviation ‘TSP’. I changed it back to Tech Superpowers, leaning into the ‘Superpowers’ element.
RSA slip case
Tech Superpowers had gone through a couple of rebrands in its 30+ years. Originally, the 17-year-old founder had called it ‘Tech Superpowers’, in the early 2000s, this was deemed too frivolous and was changed to the abbreviation ‘TSP’. I changed it back to Tech Superpowers, leaning into the ‘Superpowers’ element.
Individual booklet covers
Tech Superpowers had gone through a couple of rebrands in its 30+ years. Originally, the 17-year-old founder had called it ‘Tech Superpowers’, in the early 2000s, this was deemed too frivolous and was changed to the abbreviation ‘TSP’. I changed it back to Tech Superpowers, leaning into the ‘Superpowers’ element.
RSA slip case
Tech Superpowers had gone through a couple of rebrands in its 30+ years. Originally, the 17-year-old founder had called it ‘Tech Superpowers’, in the early 2000s, this was deemed too frivolous and was changed to the abbreviation ‘TSP’. I changed it back to Tech Superpowers, leaning into the ‘Superpowers’ element.
Interior spread
Tech Superpowers had gone through a couple of rebrands in its 30+ years. Originally, the 17-year-old founder had called it ‘Tech Superpowers’, in the early 2000s, this was deemed too frivolous and was changed to the abbreviation ‘TSP’. I changed it back to Tech Superpowers, leaning into the ‘Superpowers’ element.